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News comes that the Associated Press, in one attempt to define the nature of content in the new media, is looking to charge online writers for use of their material — as little as five words, which would cost $12.50. That would mean that the link I just provided would cost me more than it would run me for a lawyer to represent me if I were sued.

Other things that cost $12.50:

  • A cab ride from my home to my office;
  • A cup of coffee and one slice of buttered toast from Michael’s Restaurant (including tax and tip);
  • Two magazines and a newspaper at the airport;
  • 1/2 a pound of organic salmon at a store near you;
  • One color cartridge for my Epson 2400 color printer. It takes eight, by the way;
  • Three movies on my Apple TV (purchased, rental is slightly cheaper).

These are just a few examples. I think you can see that each of these things is of greater intrinsic value than five words from the Associated Press. Of course, you could argue that if they were five very good words, that might make a difference.

Following are several phrases that are five words or under that might be worth at least $12.50:

  • “We the people”
  • “Call me Ishmael”
  • “IN THE BEGINNING…” 
  • “My country, ’tis of thee”
  • “The buck stops here”
  • “In God We Trust”
  • “Booyah”

I’d buy any of those for $12.50 for use in my blog. Most of the stuff you see on the Associate Press, however, doesn’t quite measure up to that standard, so in this case I’m not quite sure.

I also am somewhat unclear as to whether the AP seeks remuneration for:

  • any words at all;
  • words in consecutive order;
  • punctuation.

For instance, in the phrase, “Six people were killed in the bombing, which was carried out by an unknown militia,” is the comma a word? If so, does that explain the $.50 cent addition to the base $12 charge? And is the fee for usage of content between 5 and 25 words (the entry point) shared with the source of the report? Suppose it was the usual unnamed government official. Should he or she receive remuneration if the story goes viral? How about a named source? Worth more?

The Internet is a new playground, of course. These rules are being written as we speak. In that transition phase, I would like to make one thing clear here and now:

If you are reading this post, please feel free to link to it, quote it, massage it, spindle it and mutilate it at will. Please, if you would, make sure to tell people where you got it, of course. I don’t mind being ubiquitous, really I don’t, but giving credit where credit is due is just plain good manners, even in this undefined and predatory space.

will AP also tack a fuel surcharge on to their bill?

Posted By Tom – Cape Fear : June 18, 2008 11:08 am

Can you charge me for leaving a comment? Or should I charge you for posting my comment?

Hummmm…..

Posted By Michael Austin TX : June 18, 2008 11:44 am

Copyright is a timebomb.
I notice the article quotes Copyright Law Chapter 1 Section 107 which mentions ‘news reporting’ under fair use. If you’re reporting news on a news report, which side of the fence does it fall on. . . I wonder if the AP has a leg to stand on.
Should be fun to watch.

Posted By ghost, Denver CO : June 18, 2008 12:03 pm

“We are not in reccesion”
“The good die young”
“You don’t say”
“Are you serious about that”
“I promise to change Goverment”
“We will capture Bin Laden”
“According to reliabale sources”
“Off the record”
“Mission accomplished”
“No money down”
“Five easy payments”
“you can believe me”
“Would I lie to You”

Posted By Jack Hammond Canada : June 18, 2008 2:42 pm

Competition among printed newspapers that died or are dying is unwilling to yield right-of-way.

Ghosts of times past flow over into internet news reporting.

Posted By Bob Shelby Twp. Mi. : June 18, 2008 3:32 pm

Why wouldn’t they do this?

Look at how successful the Music Recording Industry has been at fighting the internet. The AP just wants a cut of the action.

Posted By Jake, Mpls, MN : June 18, 2008 9:04 pm

I am not a crook

Posted By SHobbs Berkeley Heights, NJ : June 19, 2008 9:43 am

If it hadn’t already happened in other industries, I’d call it a joke! Let’s all have fun watching the AP run itself bankrupt trying to sue everyone who’s going to completely ignore the toll.

Posted By Rebecca, Philadelphia, PA : June 19, 2008 1:31 pm

As an English major, I spent $20k on tuition for the right to use the following five words:

“You want fries with that?

$12.50 is a bargain.

Posted By Matthew in Los Angeles, CA : June 23, 2008 6:03 pm

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Stanley Bing
Stanley Bing is a Fortune columnist and best-selling author of business books noted for their wisdom as well as their sharp, slightly acrid sense of humor. He is also the only writer on business and the workplace who still puts on a suit and tie and goes to do battle with the dragons that breathe fire at corporate America every day. This blog captures what remains of his brain after it has exploded in all other directions.