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I was at a meeting yesterday, one of those painful presentations where a guy comes in, does twenty minutes of PowerPoint, and nearly turns his entire career to suet. That is neither here nor there. I mean, those things happen all the time. This time, it was Badnick’s turn.

What was interesting to me is that in the middle of the debacle, I heard a small snap. It was the sound of a straw breaking a camel’s back. During the meeting, I realized that a certain word has now been so overused, so over-extended, so bled of any meaning, freshness or appropriateness, that it must now be retired.

That word is Leverage.

I believe I first noticed its widespread acceptance perhaps twenty years ago, at a point in history when debt became more meaningful than equity in the construction of business deals. Suddenly, everybody was Leveraging everything. The word was still used, however, in conjunction with its original meaning — something having to do with a little bit of debt moving a mountain of equity, I think. It was always vague. Something to do with small moving big. Archimedes and all that.

Thus Leverage joined Excellence, Quality and Impactful as annoying words with which one was expected to deal on a daily basis, at least for a time. And now that time has come.

I stopped counting when Badnick had utilized the word 35 times in 15 minutes. “We’re going to be leveraging the headcount to achieve maximum leverage over the marketplace by leveraging our leverage where it has the most impactful impact,” he said, or something very much like it.

At this stage of the game, revenue is leveraged, employees are leveraged, positioning is leveraged, in fact I believe there is nothing that is not being leveraged or incapable of leverage-ness. I’m half expecting somebody to tell me that they’re leveraging their toast to maximize their breakfast positioning. Half the time, people aren’t even aware they’re doing it. It’s crazy. Let’s stop.

Next up? Tipping point.

My least favorite overused word is icon, iconic, iconographic. From Annie Leibowitz to Marilyn Monroe to Queen Elizabeth, and even plants in the garden–agapanthus for one, they’ve all been described as icons. It’s just meaningless it’s so overuse.

Posted By Margaruite JoHansen, San Luis Obispo : September 3, 2008 11:16 am

The reality is, we are leveraged beyond the tipping point. We must rationalize our focus and optimize our deployable resources in the most expeditous manner, given the ambient exigencies.

Feel free to use that in your next Power Point slide. Pure double-talk and buzzwords.

Posted By Bill, Laurel, MD : September 3, 2008 1:19 pm

For all you leveraged people out there – strike back and here’s your weapon -> http://members.aol.com/matt999h/bullshit.htm

Posted By Joe, Dublin – Ireland : September 3, 2008 2:31 pm

Here’s a blast from the past that was once heard daily: B2B

Posted By Internet VC Pauper, Cardboard Box in Silicon Valley : September 3, 2008 2:32 pm

More over used (and annoying) than ’speak to’?

Posted By David Akerly, Vancouver, B.C. : September 3, 2008 3:51 pm

2 words: ‘Going Forward’……..

Posted By Joe – Raritan, NJ : September 3, 2008 3:54 pm

At least he didn’t use the word “synergy,” or any derivative thereof.

Posted By Bill, Warren MI : September 3, 2008 4:45 pm

Come on! You guys are all missing the most annoying over-used business term of all time:
“It’s in our company’s DNA”
If I hear that used one more time I’m going to rip the DNA out of that person’s skull.

Posted By shrinkingthecamel : September 3, 2008 7:09 pm

I’m kinda tired of “guru”. Most people I have seen introduced as gurus are at best experts, more commonly specialists, and at worst (yes, another overused word) stuckees.

Posted By A Nice Guy,San Diego,CA : September 3, 2008 7:25 pm

I get tired of “deliverables” and “take-aways” but that is probably because I am always asked for them.
On a slightly different note, I am fascinated by smooth talking types that use the phrase, “…that’s a definite possiblity…” It is a clever-enough sounding way of saying, “…I will definitely do that-maybe…” but with oh so much more enthusiasm!

Posted By Jon, Tampa, FL : September 3, 2008 9:05 pm

The problem with people who use the word leverage is that they have no mechanical understanding of the forces involved when the “fulcrum changes position”.

In laymans terms that means your ass is so exposed and puckerd that you could cut washers off of it.

IE: Subprime loans.

Posted By Jack Hammond Canada : September 3, 2008 9:46 pm

“Leverage” rhymes with “beverage” and drives us to drink. The trend in our corner offices is to misuse “solve” as a noun. “Good solve” is apparently so much faster to say than “Good solution” that it better leverages one’s time.

http://www.sawyerspeaks.wordpress.com

Posted By J Sawyer Madison, WI : September 4, 2008 9:16 am

Actually, we should consider the elevation of ‘actually’ to superword status in this list. Maybe I’m actually too old, but 25 years ago, when I actually started working full time we actually didn’t say ‘actually’ everytime we actually meant: ‘um’.

Posted By Paul, Acton, MA : September 4, 2008 10:28 am

I’m with you. I read that Gardner book on leadership and I swear to god every fourth word of the marathon intro was iconoclastic. Needless to say I’ve been burned out on the word ever since.

Posted By Paul, Madison WI : September 4, 2008 11:53 am

Leverage is a decent word that is now overused; but at least it is still most often used correctly. “Excellence” and “quality”, however, are wonderful words that have been so misused to describe things that are neither excellent nor imbued with quality that they are now not truly useful for their original purpose.

“Impactful” is not even a real word, and is itself a bastardization of a misuse of a word used by people who want to hide the fact that they don’t know the difference between “effect” and “affect”.

I’m not nearly so irritated by a word that is overused correctly, as opposed to a word that is overused stupidly.

Posted By Steve, Charleston, WV : September 4, 2008 12:46 pm

I think a close second would have to be “absolutely”. Just when did everything and everyone get so certain, anyway?

Posted By The BRG, Portland, OR : September 4, 2008 1:03 pm

With the passing of the the Late Great George Carlin, we are all doomed to suffer the onset of overworked and useless words and phrases.

R.I.P. George, I’ll miss your comments on such words as leverage etc.

Posted By Jack Hammond Canada : September 4, 2008 2:48 pm

I once found my time being leveraged by my boss who felt compelled to force all of us tobrainstorm up a mission statement, which is generaly a collection of over-used buzzwords.

I got lucky on the third try on the Dilbert web site’s mission statement generator. (PDA and Wireless Web access FTW!) Technology leveraged, problem solved, meeting adjourned.

That thing had more over-used buzzwords in it than fleas on a camel.

Posted By Leeroy “committed to excpetionally excellent quailty” Jenkins : September 4, 2008 4:43 pm

We could use less leverage in biz-talk, and as the credit crunch shows, probably less leverage in financial deal-making, too.
A few other nominees:
— Arguably. Used when you want to make a wild claim without supporting evidence.
— Famously. Currently trendy in news-writing.
— Recalibrate. This seems to be appearing everywhere all of a sudden.

Posted By Dave from Mich. : September 5, 2008 1:11 pm

This must be a young crowd.

The overused word of the millenium…

FEEDBACK!

Basically, like, you know.

Posted By Tom CPA, Lansing Michigan : September 5, 2008 3:14 pm

Hey! I just got an award for excellence in the field of quality from my company. Any thoughts on where I should put it to optimize its leverage?

Posted By John, Raleigh NC : September 5, 2008 4:08 pm

Gotta love words and people’s penchant for using them to shirk the work of being articulate and even, being thoughtful. The word “Passionate” is up next.

Posted By Tom Upton, Menlo Park : September 6, 2008 11:56 am

I was hoping this article was listing surreal as the overused word, but thinking about it, maybe it will make the ‘overused word of the year’ report…

Posted By Randall, Rocky Mount, NC : September 6, 2008 2:34 pm

The reason people overuse buzzwords:
• They want to win acceptance by going with the crowd
• They don’t think critically through to the meaning of what they are actually saying (where are Fowler and Copperud when you need them?)
• They reflect a desperate grab for attention in the era of business at the speed of thought (to quote Gates), which leads almost all commentary to exaggeration and makes commentators pundits and pundits fools
• Think for yourself!

Posted By emmacrostrategy : September 6, 2008 3:36 pm

How about the word “hero”. The least word you hear is “integrety” As in reference to one’s honesty.

Posted By Anonymous : September 17, 2008 1:49 pm

AWESOME

Posted By Pamela Moldan Parrish FL : September 19, 2008 11:24 pm

Thank you, thank you! I have thought much the same thing for a long time.

Posted By Mary Lee, Escondido, CA : November 4, 2008 2:38 pm

The whole thing was bizarre. I mean….totally surreal.

exactly

He should have vetted the offer before he took it.

exactly

Talk about a paradigm shift.

exactly

But it may give him the traction and momentum he needs.

exactly

Regardless, his care and feeding style will have significant impact on productivity.

Exactly. Awesome.

Posted By rondo, coronado, ca : November 20, 2008 7:19 am

overused and abused: vetted, make no mistake, and now the newer ones: crazy, spot on, price point.

Posted By Dr. Durhan San Diego CA : April 5, 2009 3:53 am

Let us slay “on a daily basis,” along with all the other “on a … basis” redundancies. “Daily” alone does the job neatly. Also “regularly,” “weekly,” “nightly,” monthly” …

Posted By Blotto, Winston-Salem, N.C : June 28, 2009 4:15 pm

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Stanley Bing
Stanley Bing is a Fortune columnist and best-selling author of business books noted for their wisdom as well as their sharp, slightly acrid sense of humor. He is also the only writer on business and the workplace who still puts on a suit and tie and goes to do battle with the dragons that breathe fire at corporate America every day. This blog captures what remains of his brain after it has exploded in all other directions.