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eur1Wherever you go, there you are. It doesn’t matter how far you fly, how many time zones you traverse, how odd the stated agenda or proposed workflow, the land of business is the same the world over.

The same gentlemen strutting around in suits whose quality bespeaks the wearers’ level of power. The same little shoulder bags filled with orientation material. The same attempt to wring joy from the everyday work that must be done. The same white wine. The same canapes – although in this case I will say that the pistachio puffs were a new experience. The same jitters around speechtime. The same bonhomie afterwards. The same feeling that rises in a room where alcohol and long associations mix. The same sense of content being stuffed into a carapace of form. The same business life, in short.

After a period of ice-cold shivering that always attends a plunge into a new pool, you warm up almost immediately. Ah, you think. This is just swimming again. I know how to do this.

I will report to you that I believe it is FAR more pleasant to have visited Europe after the election of Barack Obama than it is before. There are two headlines that leapt out at me from the newstands covered with Obamamania of one sort or another. One was from a British paper, and simply said: “THANKS, YANKS.” The other was also in English, but looked local. It said: “Welcome back, America.”  During the conference, at which there were but two other Americans among a crowd of some 1500, a number of folks came up to me and congratulated me on our new president. The only one who expressed serious reservations, quite interestingly, I think, was a pleasant, very thin, very gray Russian fellow. Shades of the Cold War. I don’t think they like us very much. Again.

The picture you see at the top of this little report is the hall in which I gave my speech. It’s called the Palazzo Dei Congressi, and it was built by Benito Mussolini in the mid-1930s as part of a great exposition he wanted to hold in 1942 to celebrate the 20th anniversary of Fascism. The area is called E.U.R., and it’s a little distance outside of Rome proper and a world away. Wherever else you walk in the Eternal City, the architecture makes you feel more human, more in touch with other people, their appetites, desires, enthusiasms and beliefs. Even when you are dwarfed by the size of things, as one is at St. Peters, for instance, you are seized by an admiration for the things humanity can accomplish over time, and the power of beauty to last beyond the petty cruelties, fads and idiocies of any given era.

In Mussolini’s E.U.R., you feel precisely the opposite. squarecolThe buildings rear up, huge, white and implacable, and each person scuttling beneath and between them seems meek, tiny, insignificant in the shadow of the State. The plazas stretch out, unarticulated blank spaces spread between gigantic avenues impassable to any pedestrian who dares to disobey the precisely-timed traffic lights. There are enormous museums there that nobody attends - they are simply in too inhospitable and cold a setting. There is something they call “the square Coliseum” and many other government buildings dedicated to Labor, Health, Public Safety.

The night after I spoke, as we walked to the cab stand through the wierd, glowing landscape, a small group of merry Romans found their way into a corner restaurant that was tucked into the ground floor of a towering edifice near the main drag. It had the checked tablecloths, the mandatory bottles of red wine on every table… but it had all the authenticity of a Bennigans at your local super mall.

And then it hit me. This was what the architects that served Il Duce had done, and it was no mean feat. They had created the first urban mall, and pointed the way to a future that is far more representative of the world we know today than the alleys, byways, cathedrals and bistros of the ancient city that gave it birth.

My speech went very well, by the way. I got a bunch of business cards afterwards and intend to stay in touch with quite a few of the nice people I met there. On the way out of town to the airport, we did get into a traffic jam – the first I had experienced since arriving in Rome. It was about a mile of tiny cars lined up impatiently, each filled with a business person or two waiting to get to the office in the area most congenial to what we do - E.U.R.




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It’s nice to know that we haven’t ‘cornered the market’ on rapaciously greedy and ostentatious business shits in the US. The ‘entitled’ breed holds true!

Posted By Arvin, Boulder, CO : November 12, 2008 9:03 pm

When in Rome do as the Fascists do … and feel minuscule.

Posted By Serj of Armenia : November 12, 2008 9:34 pm

Wow, that and making the trains run on time too?

Posted By Tom Mc, NY NY : November 13, 2008 4:43 pm

Hey Bing – How were those wifi rates? At least you reaped a declining EUR from when we were there during the first wave of the saga in Sept. Roma was worth every penny though – even the 14.50 EUR Scotch and Soda at Harry’s Bar. Those sidewalk cafes are somehow better than ours.We are jealous but good 4 u!

Posted By AC Portland, OR : November 13, 2008 8:30 pm

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Stanley Bing
Stanley Bing is a Fortune columnist and best-selling author of business books noted for their wisdom as well as their sharp, slightly acrid sense of humor. He is also the only writer on business and the workplace who still puts on a suit and tie and goes to do battle with the dragons that breathe fire at corporate America every day. This blog captures what remains of his brain after it has exploded in all other directions.
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