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Thursday, July 9, 2009 at 2:51 pm
Tags: Bing, Brand Encroachment, Brand Loyalty, Chrome, Google, Microsoft, Microsoft Bing, Stanley Bing
A few months ago, that would have been about me. Now it’s not. It’s about this other guy. I’m happy for him and all that. But what good is that doing for all the other Bings who used to be the Bings that people thought about when they thought about Bings? My friends have said that this whole hyper-awareness of anything Bing will be a positive thing for this particular Bing. And it’s true… there are more of you commenting on my thoughts here in this space. The only problem is, your comments aren’t about anything germane to any other subject than Bing The Search Engine, which from now on I think I’ll just call BingTSE, or perhaps Bingtsey, for short. Your comments tend to be things like, “I hate the threading,” or “there are certain aspects of its algorithm I like.” That’s very interesting, I am sure. But not to me. I mean, what does it do for me personally? Like you, that’s essentially first, second and third on the list of what I care about. Most depressing to me, the original Bing, is what’s happened on Google. I feared it would be this way, and those fears have been realized. Before Bingtsey came along, if you searched “Bing” it was all about me and Bing Crosby. There was also a Chinese doctor who got his share of hits, and when Steve Bing acted up in some way he was there too. Now the whole front page is about boring stuff pertaining to Bingtsey and his pals. I don’t mean it’s boring in itself, but since it doesn’t pertain to me, Bing, it is ipso facto less interesting than anything that does. More importantly, it doesn’t help my brand one bit. I am somewhat mollified by a couple of things. First, I remember that little paper clip that Microsoft (MSFT) tried to introduce into our Windows universe a few years ago. He died. What was his name? Bob? Ned? Fred? Ed? Nobody misses him, in any event. Second, I never bet against Google. True, they are right now showing lack of competitive acumen by allowing their Bing search results to be dominated by their rival. But in the end, will Bingtsey oust the Goog (GOOG)? In other words, I know that I’m going to be around until they drag me kicking and screaming onto the obit page. Can we say the same for Bingtsey? It’s just possible, in short, that in the end I may well be the last Bing standing. Time will tell. Meanwhile, I’m ready for Chrome. Perhaps you are too. I wonder what the guys who make the real, shiny stuff are feeling about it right about now. Operating system companies releasing search engines… Search companies releasing operating systems… I think it’s time for you to join in. BING cigars or STANLEY whiskey would beat them both! Posted By Jim, Winston-Salem, NC : July 9, 2009 3:59 pm
That little paper clip is named `Clippy’. Posted By Peter, MTV, CA : July 9, 2009 4:16 pm
Not Bob? I’m pretty sure it was Bob. Posted By Bing : July 9, 2009 4:41 pm
I think evolution in business is taking place in the tech segment. GOOG was king so it thought but the but the real king fish MSFT took a shot and has made an impact… Hey Stanley I did not know about the bing blog until ahhh year or two ago…Good things come from change and discovery, you just need to know how to make them into something that works for you… Jim, Winston-Salem, NC is on to something for you…Cigar and booze… flavors and marketing change but the foundation stays the same. Posted By A SAP, Lawrence MA : July 9, 2009 7:42 pm
I think Bob was that goofy personal/household mgt software that came free on the first PC we bought back in the late Eighties early Nineties… Round abouts then, I remember the early days of Google, an ILS parts guy turned me onto it, because it was one of the few search engines at the time where you could put a part number in, and you would get the supply chain info for the part number very quickly…I spread the news within my facility very quickly…like Robbie AppleGoogle… Google is still my home page to this date… There is only one Bing to me, and that is Stanley… Posted By Robbie P, Endicott NY : July 9, 2009 8:52 pm
Remember…back in 2000 or so…YAHOO was the search king…then came along Google and they are king…then came along Bing and… You get the picture here… GOOG stock and the company wont be worth much down the road, just like Yahoo isn’t anymore. Posted By James, Arlington VA : July 10, 2009 12:47 am
I believe tha famous limey writer Shake stick…hundreds of years ago once said “To Bing or not to Bing,,,that is the question”,,,,imagine somebody was thinking about you Bing before you were born…and if that is true…then according to legend….you could be some sort of missiah,,,well perhaps a small deity in the making…. To much for the mind to fathom…time for another drink.. Posted By Jack Hammond Canada : July 10, 2009 3:21 am
Christ Bing, you’ve really put me between a rock and a hard place. Don’t you realize that Spokane is Bing Crosby’s hometown. My grandpa knew, and detested, Bing. I’m very conflicted about this situation. Not to mention the search engine; I’ll have a hell of a time even explaining what a search engine is to the old man, and especially why they called it Bing, when I meet him on the other side. Marketing concepts will mean little to a man who regularly threw people through tavern windows. It was a much purer age, though few made it past puberty. Posted By Mike, Spokane. WA : July 10, 2009 4:08 am
You have already outlived some Bing’s… there used to be a very famous brand of ice cream in South America called Bing… after a little outbreak of sorts nobody mentioned them again… same shall happen with Bingtsey no worries… Posted By JP, Toronto ON : July 10, 2009 8:30 am
A Michigan treat and festival favorite is the “Bing Cherry”. Dave Bing, Mayor of Detroit, has a thing about clean; he’ll throw to the hoop if he gets caught in the loop! Posted By Bob Michigan : July 10, 2009 8:31 am
Bing, I agree and sympathize with you one hundred percent. It’s time for you to take a strong commercial counter-initiative. I’d suggest following the winning strategy of that great American icon, Coke. Call your blog Bing Classic. Then imitate the Disney genius by merchandising Bing action figures, available in all black or all white of course. Then counter MS’s own strategy and launch a new search engine. Call it Microsift. Posted By Ed, Montreal : July 10, 2009 10:39 am
There’s a certain existential vibe that comes from the thought of using Google to search for Bing the search engine. Posted By Another Jim, Worcester, MA : July 10, 2009 11:06 am
I can’t agree with you, James. Never bet against the Goog or the APPL. Posted By Bing : July 10, 2009 11:16 am
Ed, I like that. Bing Classic. I already have an action figure. Follow this link: http://images.google.com/images?gbv=2&hl=en&q=stanley+bing&sa=N&start=18&ndsp=18. It’s the third image on the second page of Stanley Bing images. It was made a few years ago by a company in Los Angeles. They do a whole body scan (external) and then extrude an action figure Mine came with a BlackBerry and cell phone and interchangeable “pissed off” head. I’m not kidding. Only two were made. I still have one. The BB and cell phone are lost, as is the tiny cigar that came with it, too. Posted By Bing : July 10, 2009 11:20 am
Ad men have always said any publicity is good publicity. Ok so the web search on Yahoo has now dissed you off the first page. Daunting yes but disaster…no. So no boo hooing right. Your a fighter and a cigar noshing winner. Success occurs where opportunity and preparedness meet. Opportunity is knocking Bingo so you have to aks yourself, ” Am I prepared to go the distance with this opportunity?” You have a platform through the web and Fortune to garner enough attention with the “I have been impuned by evil usurpers of my name at Bing.com angle” You are the self made individual everyman striving for your very existence against the scary large technolgy corporation. America loves the underdog, the lone gun man against the lawless gang. This is your high noon. Get out there and generate some indignant controversy. Get on Letterman, the morning show, use your media chits and hit the air waves who knows maybe a SNL bit of YouTube Palin/Tina Fey proportionscould be in your future(probably over streching on that last one after all how can a cigar smoking silohette compete with NRA gun shooting beauty queen turned poltician angle). At any rate this is your chance to raise public awareness of all things Bing, particularly Stanley Bing. Fire in the belly, eye of the tiger stuff baby. Gotta run. Let’s do lunch have your people call my people. Chow! Posted By Don Fort Smith, AR : July 10, 2009 12:00 pm
thanks, Don. I feel better now. Posted By Bing : July 10, 2009 12:53 pm
Quit your belly aching and get on with it. Whaaa. They have the same name. You are an American and you need to either get on with making your product better and more attractive to the consumer OR take the easy way out and file a lawsuit OR simply wait until you get bailed out. As they say “If life gives you Lemons…make Orange Juice and keep them wondering how you did it”… Posted By Pete Thousand Oaks CA : July 10, 2009 1:26 pm
Yahoo’s market cap based on yesterday’s closing price is $20 billion, and they’ve got over $3 billion in cash on the balance sheet. That’s down a good bit from the glory days of 1999-2000, but for a company fabricated out of whole cloth less than 20 years ago still very impressive. Posted By ChicagoSail, Chicago IL : July 10, 2009 2:40 pm
Bing, if you do go for ‘Bing Classic’ don’t neglect to follow the full pattern by adding the catch-phrase The next step of course is to post a song on YouTube, something that outshines ‘United Breaks Guitars.’ Posted By Ed, Montreal : July 10, 2009 4:43 pm
Thanks, Pete. I needed that. Posted By Bing : July 10, 2009 4:59 pm
Okay, Bing, I checked out your action figure. It will do to get started. But to move ‘The Real Bing’ action figures in a big way will require a movie. No sense huffing and puffing your way through endless chase scenes. Just contact the folks at Pixar. I’m three quarters through a script and will submit it for your approval early next week. Timing’s good. These days business needs a superhero. Hope you look all right in tights. Posted By Ed, Montreal : July 10, 2009 5:07 pm
bing, you are stewing about a doo hickey, let it go. last week i had a close call and after it passed i saw the world with very different eyes. the world is a very beautiful place and it is not the money or fame that counts. no matter how bad things get there are still the important things. i, like many, have known the joy of deeply loving a spouse, my child, family and friends. my grandfather was a powerful man, a sports coach turned minister, who never angered or yelled. he had a phd in moral philosophy and taught me many things about compassion and kindness. i saw him get a phone calls at night to comfort a family where all but one had been killed in a crash. he came home at dawn, got a few hours of sleep and then preformed a wedding. the man was a true viking, a spine of steel and a big heart. he was a socialist like many danish family members and the finest man i knew. i had parents who would have died to protect me, i knew that deep love and have already help one of them die. it was not a burden after all that had been given to me. its the small things, the laugh of a your child, bumble bees in ones yard, and shelling out a bit of cash for a cocker spaniel so that the old gal could see another sunrise and have another cuddle on your lap. its astonishing to make that contact with another, even another species, sharing joy and companionship. poke some fun at the petty things and know that you touch peoples lives and your humor brightens the day of so many, and that is no small thing. Posted By laurel santa barbara : July 10, 2009 6:22 pm
Success occurs where opportunity and preparedness meet. So I searched You Tube for Stanley Bing today, and watched all the hits…don’t know why it took me so long to do that… Every day is game day…lotsa bastards lined up to prove you wrong these days…and take yer job…I’m pretty mean about that…being there with the latest data on time means so much…these days when the sponge is being squeezed yet again… Posted By Robbie P, Endicott NY : July 10, 2009 9:38 pm
Bing: Can’t explain but for some reason I seem to have the same problem in my life. Posted By Edsel Netscape, Compaq, California : July 11, 2009 5:00 pm
What d’ya mean the little paper-clip is dead? Posted By Marcel, Madrid : July 11, 2009 6:50 pm
Bling, So don’t get down, Brian. We’re with you all the way. Posted By TJ Knowles Liberty Lake, WA : July 12, 2009 11:40 am
Who’s better than you? Nobody! Speaking of which, news reports indicate that the feds occupying Bernie’s old office log onto his blog every day, sometimes several times a day. What? They’re confused and think that its really him blogging away? Knuckleheads. Posted By j. wells los angeles, ca : July 13, 2009 1:56 pm
If Microsoft had a lick of sense they’d have called it Bong.” We all would have switched instantly amid cries of “Let’s Bong it!” Posted By Nico, Houston, Texas : August 21, 2009 12:33 am
Off the subject, but at one time you wrote a piece for Esquire in the 80’s about a man’s diet for weight loss. It included martinis, cigars and frozen diet entrees’. Please re-print. It was great! Posted By Karen, Santa Barbara, CA : September 24, 2009 12:02 pm
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Stanley Bing
Stanley Bing is a Fortune columnist and best-selling author of business books noted for their wisdom as well as their sharp, slightly acrid sense of humor. He is also the only writer on business and the workplace who still puts on a suit and tie and goes to do battle with the dragons that breathe fire at corporate America every day. This blog captures what remains of his brain after it has exploded in all other directions.
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I’ll be honest with you. I have mixed feelings now about this whole Bing thing. 
At one time, Chrome on cars was a big thing. So were their fins. Remember those Buicks and Caddys? Now it’s all plastic and 5 mph bumpers. Practical, but not very exciting. Now, everything looks like a Camry or an Accord, I’m not sure which. I wonder if the National Chrome Consumption Index tracks with the decline of civilization as we knew it.
Are operating systems becoming generic (Vista looks like Leopard looks like Chrome)? Can search engines be far behind?
It will be a sad day when someone tells you to “Bing” something. Your proper name becomes a verb. Or, worse yet, your name becomes generic, like escalator and aspirin.
Hang in there, Stanley. We like you with all your old fashioned chrome and fins and non-generic name.