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donkey.jpgI’ve been in business for about 5,427 dog years and at no time during my career has there ever been a day when somebody wasn’t worried about what some security analyst was writing about us. This factoid stretches over six iterations of four separate companies, with enough corporate permutations to confuse a particle physicist.

“Bob Weasel of Finster-Koolaid says we’re off on our guidance and won’t make our EBITDA for the quarter!” the CFO will write while forwarding the latest analysis from Weasel, who long ago decided to take a negative turn on our stock because it differentiates him from the other analysts and gets him quotes in the Wall Street Journal.

“What are we going to do about it?” people will cry. And of course there’s nothing you can do about it. Weasel has every right to his take. Its can’t be corrected, either, even if he’s wrong, because Weasel’s opinion is based on a deep understanding of the marketplace, our business sector, and the economy.

Ha!

Weasel and his kind are, as I am sure you know, generally found to be employees of banking institutions. Real banks. Investment banks. Naturally, you know, the research side is (relatively recently) well-separated from the side that actually invests in stuff, but still. Who’s going to argue with Finster-Koolaid? It’s a division of Omnivorous Potentate, the largest investment bank in this brane of the cosmos!

A few years ago, the former CEO of a former form of a former corporate entity that morphed into one of my prior corporate entities appeared at a conference of these geniuses. Granted, Bob was a loser. He had bad affect. Still, the company had a lot going for it. But the security analysts didn’t like Bob’s style. So within 30 minutes of the close of his presentation, our stock went down like Eliot Spitzer. 

People went off to Froggies Tavern early that day, I can tell you. Because those guys ruled. And we drooled, for a long time afterwards. Then a new guy came in that people liked, for whatever reason. And our stock went up. Same company. Actually, slightly worse off, if I remember correctly. Go figure.

So now we look around us and the very same guys who were telling us why we sucked hose water, boy, are they drinking from the other side of the tap. All the great intellects who said people should divest this or that, or that such-and-such would never grow, or that management needed a kick in the kiester… they represent firms that are hawking up huge chunks of lung every day!

Where were these Einsteins when their companies were lending more money than they had to sub-prime borrowers? Were they any less shocked than the rest of us when the piper came to call?

In retrospect, who the hell were they to tell anybody what to invest in, or any corporation what they should or should not do? And why is anybody still listening to any of them?

1921-12-17-the-country-gentleman-norman-rockwell-cover-a-drum-for-tommy-no-logo-400-digimarc.jpgThis being the season of giving, I thought I would share with you a list of things I’d like to get from some of the major vendors in my life. The way I see it, I’ve given them so much during that past year. I don’t think it’s out of line for me to hop up on Santa’s lap and give them some clue of how they could make me happy in this joyeux season.

From American Airlines (AMR), I would like an on time departure from Kennedy Airport sometime in the next twelve months. As part of that, I’d like to have an airplane that does not have some “small problem” that needs remediation by a mechanic before taking off, or a host of puling announcements apologizing, thanking me for my patience, or explaining how our “brief delay” made us “lose our place on line to the flights headed to Europe.” I’d just like to get on the plane, take off and get where I’m going when I expected to, give or take a half hour.

I guess I’ll also ask Santa to bring some new planes for American. They’re trying to make do with what they have, Santa, but new Business Class seating is not actually the same thing as having an actual new plane that doesn’t require constant tinkering because it’s always in the air. I know they know that at American, and it must make them sad to offer the same old airplanes to people year after year after year after year after year.

From Apple (AAPL), I would like my touch-screen Ipod to hook up more easily to the Internet. The commercials show it seamlessly doing so, but I’ve had some problems getting online in places where you need a password, like Starbucks (SBUX). I admit this is a small present, just a stocking-stuffer, really. The gizmo is great. I love it. One with a few more gigs of storage would be nice, too.

From Stan O’Neal and Chuck Prince, late of Merrill (MER) and Citi (C), respectively, I’d like one million dollars. Each of them got enough in their platinum envelope to give away a little. I won’t go into any details with you, but believe me when I say that, like a lot of corporations, my expenses are very high and actually outpace my revenue. While cash flow is good, bottom line EPS for my annual personal report is nugatory. These humongous exit packages for failed executives aggravate me. I would feel better if I got a piece.

From Nintendo (NTDOY), I’d like a few more games? It’s a terrific platform, but XBox has a better lineup, at least for psychotic killers who want to roam free blasting evil mutants. I’m one of those and so are most of my friends.

From the Fed, I’d like a clear reading on whether we’re in recession, depression, inflation, stagflation, ingestion or decompensation, along with continuing decline in interest rates that will re-boot the ailing housing market.

From President Bush, I would like a quiet ‘08. While continuing war is good for some industries, I persist in the conviction that peace is better for the overall economy, and certainly for anything American that seeks to operate in the global environment, including American brands and American corporations.

These are just suggestions. I actually appreciate anything I get. No beef sticks or cheese logs, though. I still have some left over from last year.


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Stanley Bing
Stanley Bing is a Fortune columnist and best-selling author of business books noted for their wisdom as well as their sharp, slightly acrid sense of humor. He is also the only writer on business and the workplace who still puts on a suit and tie and goes to do battle with the dragons that breathe fire at corporate America every day. This blog captures what remains of his brain after it has exploded in all other directions.